EY Fortune 100 Best Companies to Work For Billboard in Times Square. Above is the photo from the shoot and the final billboard. We worked with EY’s creative director to get the shot they needed. The theme was timed with the Super Bowl.
They picked EY employees who were football fans for the shoot. They had to go through make up and wardrobe. During the shoot, they practiced just like the players, getting into position and putting on their game faces. They were a great sport, going through many takes to get this winning image that was used for the billboard.
At Simon Pro Photo, we bring your ideas to life, from comps and creative briefs. We directed the subjects to become football players for the shoot and got them into the zone for the shoot.